Copy: Kelsey Klungel
AD: Olivia Deschenes
CAMPAIGN OVERVIEW
Bar-S has spent more than 20 years as America's #1 hot dog brand. To reignite brand love among younger audiences, we shifted the conversation from the hot dog itself to the countless ways people make it their own
THE BIG IDEA
MAKE IT YOURS.
MAKE IT EVERYTHING.
A campaign celebrating how everyone customizes their Bar-S hot dog. We spotlight real people, real combinations and endless ways to top your dog.
Remind consumers why Bar-S has been America's favorite hot dog for over two decades by creating a campaign that feels fresh, shareable, and rooted in how people actually enjoy the brand.
The Challenge
Celebrate endless topping combinations and personal expression with a bold truth; Nothing tops a Bar-S hot dog… except everything.
The Idea
CASE STUDY VIDEO
CAMPAIGN EXECUTIONS
OOH ADVERTISEMENTS
Bold, captivating placements that stop people in their tracks and make the message (and toppings) unforgettable.
Three-poster bus stop
Digital poster
Digital bus stop
Subway interior banner
Digital bus stop
CAMPAIGN EXECUTIONS
We took the conversation online and turned it into a nationwide challenge.
From platform content to UGC (user-generated content), we made Bar-S impossible to ignore.
SOCIAL MEDIA EXTENSION
PLATFORM STRATEGY
Snackable. Shareable. Built for people to scroll, swipe and obsess!
CAMPAIGN EXECUTIONS
We teamed up with celebrities who built their ultimate Bar-S hot dogs. Fans can recreate them at home and try to top them with #TopThisDog.
CELEBRITY DOG BUILDER BOX
BAR-S MERCH: APRON & PATCHES
CAMPAIGN EXECUTIONS
