SELECTED WORK
A collection of campaigns, strategy projects, and creative work.
Spotify
Strategic Positioning
Turning listening data into personalized moments for consumers.
Burberry
Luxury IMC Campaign
Reimagining British heritage for a new generation.
Canva & Affinity
Social Strategy & Copywriting
A campaign helping communities prepare for power outages before they begin.
BAR-S
Brand Strategy & Campaign
Using consumer behavior to reposition a classic brand around customization.
Buffalo Exchange
A campaign promoting secondhand style through personalization of clothing.