Outsmart The Outage is a food safety campaign designed for communities experiencing unreliable electricity worldwide. It translates essential food safety knowledge into clear, accessible visual tools that help people navigate power outages. Powered by Canva x Affinity, this campaign presents food safety guidance through simple, intuitive design that is accessible for all.

Copy: Kelsey Klungel

AD: Nicole Parry

01

The grocery store becomes the instruction manual. We inform people before the outage hits.

  1. Food category aisles labeled by overall perishability.

  2. Shelves organized by specific perishability times when left unrefrigerated.

  3. Floor signage for additional campaign messaging.

02

Zines and Food Stickers distributed to local communities for free at grocery stores around the country.

The label that knows when your fridge doesn’t. Temperature-reactive stickers change color when food warms in the fridge beyond safe levels.

‘OFF-Grid’ Zine

03

The app helps households track food safety in real time and get the support they need.

  1. Real-time outage updates and safety alerts.

  2. Blackout-friendly recipes and essential tips.

  3. Live outage map.

  4. Find nearby food banks.

  5. Donate to the community food fund.

04

In times that may feel dark and isolating, we create a space that celebrates the power of shared knowledge.

05

Clear, bold OOH spreads critical food safety knowledge for those without internet access.