Burberry

Luxury IMC Campaign

Reimaging British heritage for a new generation.

01 - THE CHALLENGE

Burberry is famous but has not always been culturally relevant.

Burberry is one of the world’s most recognized brands, yet has struggled with relevance, consistency and desirability in the past years.

Our objective was to reposition Burberry as Britain’s defining luxury house by reconnecting the brand with modern British culture while celebrating its heritage.