KINGSDog Lifestyle
Building a stronger luxury dog lifestyle brand.
Grow Kings beyond “just” a dog daycare.
Build Kings into London’s recognized luxury dog lifestyle brand while increasing daycare bookings, strengthening awareness beyond Pet A Pooch, and supporting the launch of its luxury dog hotel and pub experiences.
Increase Monday, Friday, and Saturday bookings across Kings’ core daycare business.
Show that Kings offers premium care, community, hospitality, and memorable experiences under one name.
Create a consistent story across social, website, email, partnerships, and in person events.
Affluent dog parents are buying peace of mind.
Kings’ core customers are busy, high income London professionals who treat their dogs as family. They value convenience, discretion, premium care, and the confidence that their dog is safe, socialized, and genuinely happy.
The core age range for established daycare clients with the income to invest in premium services.
Customers come from Chelsea, Hampstead, Surrey, and other affluent London communities.
They are not only purchasing dog care. They are choosing a trusted brand that reflects how they live.
People may book Kings for daycare, but they will remember Kings because of Louis.
Move from a premium daycare to a complete lifestyle brand.
The strategy gives Kings a clearer position and a consistent personality across every service. Premium care earns trust, community creates loyalty, and lifestyle experiences make the brand memorable.
High quality services that reassure owners their dog is receiving the very best.
Relationships between dogs, owners, staff, and the Kings brand create emotional loyalty.
The cafe, hotel, pub, and special events turn Kings into part of a customer’s routine and identity.
Life According to Louis
Louis becomes Kings’ Chief Happiness Officer and official spokesdog. His perspective gives every service one recognizable voice, making the brand warmer, more human, and easier to remember.
Use the brand story to fill the days that need it most.
Because daycare supports the wider Kings ecosystem, the campaign pairs Louis led storytelling with practical incentives that can increase Monday, Friday, and Saturday bookings.
Show the before and after effect of a Kings daycare day to reach new local customers.
Use personalized coffee art, lower attendance day offers, and dog friendly events to shift demand.
Promote seasonal updates, events, hotel news, client stories, and the Kings mission to the existing audience.
One brand. One voice. Every touchpoint.
The campaign connects awareness, storytelling, loyalty, community, and growth through a coordinated mix of social content, website updates, email marketing, events, and local partnerships.
Turn the new pub and hotel into community rituals.
Two launch concepts translate Kings’ premium positioning into experiences for dogs and humans. Each event combines hospitality, play, local partnerships, and easy paths to profile creation, hotel waitlists, and bookings.
Summer Garden Party
A free community afternoon with drinks, dog friendly bites, service discovery stations, Paw Casso art, owner and pup tasting flights, and a Bark ery treat decorating bar.
Winter Fireside Gathering
A warmer seasonal experience built around tasting flights, festive ornament making, dog centered story time, crackling fires, and the same premium welcome for families and pets.
From strategy into the real world.
A launch event brings the luxury dog lifestyle positioning to life, while coordinated summer and winter social content carries the story into the feed.
Build recognition through consistency.
The strongest long term opportunity is to keep the Kings story visible across every channel while making each service easier to understand and book.
A recurring newsletter can connect daycare users to hotel updates, pub plans, pet parent advice, and community stories.
Organize the growing lifestyle ecosystem clearly, reduce booking friction, and use stronger video and brand storytelling.
Turn trusted products and local Chelsea businesses into active brand partners and co branded experiences.
Louis should remain the recognizable voice that ties organic social content, events, and service messaging together.
A complete luxury dog lifestyle ecosystem.
Premium Care
Trusted services that give owners confidence their dog is receiving the very best.
Community and Connection
Meaningful relationships between dogs, their owners, and the Kings brand.
Lifestyle Experiences
Memorable moments that move Kings beyond care and into customers’ everyday lives.
Where dogs live like royalty.